Category Design Agency was inspired by the book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. The book was written by CDA Partner Kevin Maney along with Dave Peterson, Al Ramadan, and Christopher Lochhead.
Mike Maples founder of VC firm Floodgate, says of Play Bigger: "I believe that its ideas and frameworks will be relevant to the next ten years in the same way that the ideas of lean startups and customer development were to the last ten."
The book is the result of a data science study of thousands of venture-backed companies and more than 100 interviews with Category Kings. It makes a case for why "category is the new strategy," and defines and describes the new discipline of category design.
"Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity.”
Marc Benioff, Chairman & CEO, Salesforce
“Play Bigger is the new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies.”
Jim Goetz, Partner, Sequoia Capital