Elie, brings an engineering mind coupled with a passion for human psychology. His life, career and interests have been a direct consequence of these two qualities.
After graduating from Stanford University with a Master in Computer Sciences, he started his career as a developer at Oracle, when Oracle was a small company. Quickly he realized that his calling was in creating and building market categories, mostly with category kings: Client/Server Database (Oracle/Sybase), Business Technology Optimisation (Mercury), Business Intelligence (Business Objects), Enterprise Resource Planning (SAP), and Virtualization (VMware).
Elie worked with Dave and Chris (co-authors of Play Bigger), Paul and Darryl (partners at Category Design Advisors) for 4 years at Mercury, as they designed together and launched Business Technology Optimization, executing no less than seven lightning strikes, before Mercury was sold to HP for a handsome amount.
Elie is now working as a CMO for Ogury, and helping them to design their category and dominate it. He is available to work on specific projects when his expertise is needed.
On a more personal level, Elie was born in Africa, grew up in Lebanon, studied and worked in California, married with an Ukranian woman, who is originally from Siberia, lived in Belgium, and now living in Paris, with the loves of his life, his wife Vlada and their three sons, Ezekiel, Eyal and Eliya. Elie is the philosopher of the team. He has a deep and meaningful quote or story for every situation drawn from his multi-cultural background and household.