The Superhero's Guide to Writing Point of Views (POV)

Posted by Kevin Maney


The Superhero's Guide to Writing Point of Views (POV)

The Art & Science of writing a powerful point of view

When we do category design work with companies, the key is to use the process to get the leadership team to make hard strategic decisions, and then get the company – and, eventually, the market – aligned behind that new direction. 

In order to get that kind of buy-in, we find it’s important to express the strategy clearly and concisely in a motivating story.

Read More

category design, POV