Register Now to Learn About the New Discipline of Category Design - Special Event, Sydney, Tues, Feb 26th

February 20, 2019 Social Feed
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Category Design Advisors is excited to be hosted by Stone & Chalk, one of Australia’s leading start-up hubs, for an event that will provide an overview and discussion of the powerful new discipline of Category Design.  

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How Peloton Created a New Category of Fitness

August 20, 2018 Social Feed
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When we did data-analysis research for the book Play Bigger, we concluded that establishing a new category in the public's minds takes six to 10 years. That can seem like a long slog to a two-year-old startup, but we see that timing play out over and over again.
 

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Pricing power of a Category King

March 14, 2017 Kevin Maney
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While researching the book Play Bigger, my co-authors and I found that category kings are an enormous force. These kings – companies that define a new business category and then develop it and dominate it over time – tend to take three-fourths or more of the profits and market value of the entire...

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