Pricing power of a Category King

Posted by Kevin Maney


Pricing power of a Category King

While researching the book Play Bigger, my co-authors and I found that category kings are an enormous force. These kings – companies that define a new business category and then develop it and dominate it over time – tend to take three-fourths or more of the profits and market value of the entire category. Apple is so valuable because it is one of the most powerful category kings of the past decade. It has invented a number of new categories –...

Read More

marketing, category design, play bigger

Gartner Magic Quadrants - Create Your Own

Posted by Mike Damphousse


Gartner Magic Quadrants - Create Your Own

The Gartner Magic Quadrant is the brand name for a series of market research reports published by Gartner Inc. According to Gartner, the Magic Quadrant aims to provide a qualitative analysis into a market and its direction, maturity and participants. In many cases, once the Magic Quadrant is published, and your company is placed into one of those Quadrants, you've missed your opportunity to define your category. As a category designer, the...

Read More

marketing, category design

Category Creation Dominates

Posted by Kevin Maney


Category Creation Dominates

I wrote the Newsweek article below last year around the time we launched the book. Pay note to the graphic below, how it resonates to people's feelings -- their emotions. That's what category kings do.

Read More

marketing, hubspot, category design

Who Did Category Design Better-Trump or Hillary?

Posted by Mike Damphousse


Who Did Category Design Better-Trump or Hillary?

When category design is done properly, the discipline creates and develops a new category and conditions the market so it is compelled to demand your solution. If executed flawlessly, the result is that the company or person that did the category design reigns as the category king - capturing the majority of the profits and dominating the market. The competitors stand there wondering what just happened.

Read More

marketing, hubspot, category design