Category Creation Dominates

Posted by Kevin Maney


Category Creation Dominates

I wrote the Newsweek article below last year around the time we launched the book. Pay note to the graphic below, how it resonates to people's feelings -- their emotions. That's what category kings do.

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category design, marketing, hubspot

Who Did Category Design Better-Trump or Hillary?

Posted by Mike Damphousse


Who Did Category Design Better-Trump or Hillary?

When category design is done properly, the discipline creates and develops a new category and conditions the market so it is compelled to demand your solution. If executed flawlessly, the result is that the company or person that did the category design reigns as the category king - capturing the majority of the profits and dominating the market. The competitors stand there wondering what just happened.

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category design, marketing, hubspot