Category Creation Dominates

SHARE THIS STORY | |

I wrote the Newsweek article below last year around the time we launched the book. Pay note to the graphic below, how it resonates to people's feelings -- their emotions. That's what category kings do.

Read More

Who Did Category Design Better-Trump or Hillary?

SHARE THIS STORY | |

When category design is done properly, the discipline creates and develops a new category and conditions the market so it is compelled to demand your solution. If executed flawlessly, the result is that the company or person that did the category design reigns as the category king - capturing the...

Read More

Subscribe to Blog

Recent Posts