Amazon’s Flywheel Momentum Continues to Dominate Categories

Posted by Mike Damphousse


Amazon’s Flywheel Momentum Continues to Dominate Categories

Amazon has had quite the history as it pertains to Category Design. First they announce the acquisition of Whole Foods, then the news that they filed a patent on Prepared Food Kits (which clearly targets Blue Apron), and then they announce that Prepared Food Kits are available! Combine the three announcements, and the Flywheel concept proposed by the book Play Bigger takes hold and Jeff Bezos holds his position as one of the top category...

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category design, flywheel, category kings