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Register Now to Learn About the New Discipline of Category Design - Special Event, Sydney, Tues, Feb 26th

February 20, 2019 Social Feed
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Category Design Advisors is excited to be hosted by Stone & Chalk, one of Australia’s leading start-up hubs, for an event that will provide an overview and discussion of the powerful new discipline of Category Design.  

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How Peloton Created a New Category of Fitness

August 20, 2018 Social Feed
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When we did data-analysis research for the book Play Bigger, we concluded that establishing a new category in the public's minds takes six to 10 years. That can seem like a long slog to a two-year-old startup, but we see that timing play out over and over again.
 

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How Metromile is Defining a New Category of Car Insurance

August 3, 2018 Social Feed
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Companies can define fresh, promising new categories in the unlikeliest industries – like, for instance, car insurance. Metromile, based in San Francisco, is defining the category of “car insurance based on how much you drive,” as the company says on its web site. It’s simple and addresses the...

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