Inc.com names the book Play Bigger, co-authored by Category Design Advisors' partner Kevin Maney, as one of "24 Books for Anyone Who Wants to Get Ahead in Life."
Category Design Advisors is excited to be hosted by Stone & Chalk, one of Australia’s leading start-up hubs, for an event that will provide an overview and discussion of the powerful new discipline of Category Design.
Companies can define fresh, promising new categories in the unlikeliest industries – like, for instance, car insurance. Metromile, based in San Francisco, is defining the category of “car insurance based on how much you drive,” as the company says on its web site. It’s simple and addresses the...
We are Category Designers.
We work with leadership teams to help them define, develop and ultimately
dominate a new category of business.