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Register Now to Learn About the New Discipline of Category Design - Special Event, Sydney, Tues, Feb 26th

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Register Now to Learn About the New Discipline of Category Design - Special Event, Sydney, Tues, Feb 26th

Category Design Advisors is excited to be hosted by Stone & Chalk, one of Australia’s leading start-up hubs, for an event that will provide an overview and discussion of the powerful new discipline of Category Design.  

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category design, play bigger

How Peloton Created a New Category of Fitness

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How Peloton Created a New Category of Fitness
When we did data-analysis research for the book Play Bigger, we concluded that establishing a new category in the public's minds takes six to 10 years. That can seem like a long slog to a two-year-old startup, but we see that timing play out over and over again.
 

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category design, play bigger, category kings

How Metromile is Defining a New Category of Car Insurance

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How Metromile is Defining a New Category of Car Insurance

Companies can define fresh, promising new categories in the unlikeliest industries – like, for instance, car insurance. Metromile, based in San Francisco, is defining the category of “car insurance based on how much you drive,” as the company says on its web site. It’s simple and addresses the problem of city dwellers who use a car sparingly and ride-share drivers who drive in spurts.

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category design