Mike Damphousse

Amazon’s Flywheel Momentum Continues to Dominate Categories

Posted by Mike Damphousse


Amazon’s Flywheel Momentum Continues to Dominate Categories

Amazon has had quite the history as it pertains to Category Design. First they announce the acquisition of Whole Foods, then the news that they filed a patent on Prepared Food Kits (which clearly targets Blue Apron), and then they announce that Prepared Food Kits are available! Combine the three announcements, and the Flywheel concept proposed by the book Play Bigger takes hold and Jeff Bezos holds his position as one of the top category...

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category design, flywheel, category kings

Category Designers and Fidget Spinners - Both Have Momentum

Posted by Mike Damphousse


Category Designers and Fidget Spinners - Both Have Momentum

As the Fidget Spinner craze keeps growing, so does the category design movement. We are seeing entrepreneurs everywhere hear about the book Play Bigger from an investor or a colleague, picking it up and reading about category design, and then joining the ranks to be category designers. Great business leaders such as Steve Jobs and Elon Musk did category design without knowing that some day there would be an emerging business discipline to help...

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category design

Gartner Magic Quadrants - Create Your Own

Posted by Mike Damphousse


Gartner Magic Quadrants - Create Your Own

The Gartner Magic Quadrant is the brand name for a series of market research reports published by Gartner Inc. According to Gartner, the Magic Quadrant aims to provide a qualitative analysis into a market and its direction, maturity and participants. In many cases, once the Magic Quadrant is published, and your company is placed into one of those Quadrants, you've missed your opportunity to define your category. As a category designer, the...

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category design, marketing

Who Did Category Design Better-Trump or Hillary?

Posted by Mike Damphousse


Who Did Category Design Better-Trump or Hillary?

When category design is done properly, the discipline creates and develops a new category and conditions the market so it is compelled to demand your solution. If executed flawlessly, the result is that the company or person that did the category design reigns as the category king - capturing the majority of the profits and dominating the market. The competitors stand there wondering what just happened.

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category design, marketing, hubspot