Mike Damphousse

Amazon’s Flywheel Momentum Continues to Dominate Categories

July 25, 2017 Mike Damphousse

Amazon has had quite the history as it pertains to Category Design. First they announce the acquisition of Whole Foods, then the news that they filed a patent on Prepared Food Kits (which clearly targets Blue Apron), and then they announce that Prepared Food Kits are available! Combine the three...

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Category Designers and Fidget Spinners - Both Have Momentum

June 29, 2017 Mike Damphousse

As the Fidget Spinner craze keeps growing, so does the category design movement. We are seeing entrepreneurs everywhere hear about the book Play Bigger from an investor or a colleague, picking it up and reading about category design, and then joining the ranks to be category designers. Great...

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Gartner Magic Quadrants - Create Your Own

February 21, 2017 Mike Damphousse

The Gartner Magic Quadrant is the brand name for a series of market research reports published by Gartner Inc. According to Gartner, the Magic Quadrant aims to provide a qualitative analysis into a market and its direction, maturity and participants. In many cases, once the Magic Quadrant is...

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Who Did Category Design Better-Trump or Hillary?

January 20, 2017 Mike Damphousse

When category design is done properly, the discipline creates and develops a new category and conditions the market so it is compelled to demand your solution. If executed flawlessly, the result is that the company or person that did the category design reigns as the category king - capturing the...

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