Category Design Advisors is a global band of creative strategists.
We work with leadership teams to help companies identify, define and launch uniquely different, emotionally-charged categories of products and services.

Play Bigger Book

Category Design is proven methodology that leads to defining and describing a new business category. 

That methodology is outlined in the book Play Bigger, co-authored by Category Design Advisors partner Kevin Maney. 



Category Design is an important part of your company’s overall strategy.

It is a C-level process that can have a significant impact on your company’s valuation. It sets it apart from the competition, changes analysts perception, and helps you stand out in the minds of customers.





The Category Design Advisors team have all had leadership positions in many different industries, both B2B and B2C, and at least one of us has seen your problem before.

We work alongside you, and want to be there for you for the long haul. We provide best practices, perspective, expertise, and facilitation to help you make legendary decisions that will define your category.





Contact us to learn more about defining your category.
Move your company from just better... to different.
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