Tara brings the “Get Shit Done” skills of category design to deliver lightning strikes for CDA’s clients. With over 15 years as a marketing and sales executive, Tara knows how to connect teams, vendors, and tactics together to introduce a category to the market. Tara has experience in both B2B and B2C industries and can take a plan from air wars to ground wars with maximum efficiency. Building Category Kings is what she loves to do.
With over 10 years in the broadcast media space putting together seven-figure advertising campaigns for the Boston Red Sox and Boston Celtics, as well as Boston’s top-rated news and talk radio stations, she knows how to get brands exposure and sales team's leads to build the top line of any funnel. After transitioning to the SaaS space in 2012, she has delivered sales and marketing programs based primarily on HubSpot marketing and sales platforms.
Over the years, Tara has served as a panelist on inbound marketing best practices and also is chairwoman of business development for the National Braille Press in Boston.
Tara holds a BFA in Photography and Mixed Media with a minor in English from Central Connecticut State University. Tara has two daughters, two dogs and lives just outside of Boston with her husband, Joseph. She is passionate about art, sports, work-life balance, and raising productive humans for society. She lives for the twelve beach weeks a year New England weather offers.